DPDPA CMS vs Privy by IDfy
Updated 6 October 2026
Privy is a managed cloud service on annual contracts priced by usage, including the number of data principals you hold. DPDPA CMS runs on your own servers for a one-time setup fee, with no usage-based bill.
About Privy
Privy is a DPDP compliance and privacy governance platform from IDfy (Baldor Technologies Private Limited), launched in July 2024 and aimed mainly at banking, financial services, insurance and digital commerce.
Side by side
| DPDPA CMS | Privy | |
|---|---|---|
| Deployment | Self-hosted: runs on your own servers or private cloud | SaaS (also listed on AWS Marketplace). No self-hosted option found |
| Where personal data lives | Wherever you run it. Personal data never leaves your environment | Privy's cloud, with India hosting available |
| Laws covered | Built specifically for India's DPDPA and the DPDP Rules, 2025 | India's DPDPA |
| Pricing model | One-time setup fee, then support fees. No recurring licence | Annual contracts priced on usage, such as active data principals and cookie domains. No public prices |
| Trying it | 3 months free in your own environment | Demo by request |
| Consent | Purpose-based consent widget, page-level control, re-consent campaigns | Consent governance in 22 languages, cookie manager, parental consent verification for under-18s |
| Rights requests | Access, correction and erasure requests with an auditable workflow | Data principal rights management |
| Data inventory | Survey-based data inventory that covers every system, including legacy ones with no connectors; RoPA; sub-processor register | Automated data discovery, classification and lineage |
| Assessments | Privacy impact assessments, controls and gap analysis | DPIA, third-party risk, incident management |
Why choose DPDPA CMS over Privy
- You are not paying more each year as the number of data principals you hold grows.
- Personal data and consent records never leave your environment. No additional third party holds data about people in India, so there is nothing new to add to your sub-processor list, your cross-border assessment or your breach exposure.
- It runs under the security you already operate: your identity and access management, your network controls, your logging, your backups, your audits.
- The cost does not grow with you. Subscription tools are priced on users, data principals, visitors or consent volumes, so the largest organisations pay the most. DPDPA CMS is a one-time setup fee plus support.
- Vendor-risk review is shorter, because the vendor never hosts, sees or processes your data.
- It is built around the DPDPA itself, from itemised notices and consent withdrawal to rights requests, nomination and grievance redressal, rather than configured from a global template.
- You can run it in your own environment for three months before paying anything.
This holds at any size. The larger the organisation, the more personal data it holds, and the more it gains from keeping that data in-house and from a cost that does not scale with volume.
Not sure which DPDPA obligations apply to you? Answer six questions, or ask for a three-month preview.
What Privy offers
- Consent notices in 22 languages and parental consent verification.
- Automated data discovery, classification and lineage.
- DPIA, third-party risk and incident management.
Frequently asked questions
Can Privy be self-hosted?
We found no on-premises or self-hosted option. Privy is offered as SaaS, with India hosting available.
How is Privy priced?
Privy does not publish prices. Its AWS Marketplace listing shows 12-month contracts priced on measures such as active data principals and cookie domains.
Where does personal data live with DPDPA CMS?
In your own environment: your servers or your private cloud, in India or wherever you choose. Nothing is sent to us, and we never host, see or process it.
Sources
- Privy by IDfy
- Privy on AWS Marketplace
- Privy launch (The Week, July 2024)
- IDfy wins MeitY/NeGD DPDP challenge